Audience Research

The media industry is highly competitive and all media texts are created with a target audience in mind. Therefore for my music video to be successful I will need to conduct audience research and analysis to find out as much as possible about our target audience and use that research to ensure my production will appeal to them
Firstly, I must make sure I use the most sufficient method when conducting my target audience. Here are some advantages and disadvantages to each method.

 After taking into consideration of the different research methods, I have decided to collect our data using questionnaire and interviews. I have decided to use questionnaire because it is easy to evaluate data and can contain a range of different answers. Along side this I have chosen to use the interview method so we can collect reliable data because I will be able to get peoples truthful views.

Questionnaire Results 

 Age: Surprisingly I got a higher response from people ages 16-17 years when my target audience is actually aimed at middle aged adults. However this does not affect me badly as i can always alter the video to suit their specific likes and dislikes.

Gender: As shown from my results more women answered the questionnaire than men.

 Favorite Music Video:  The Hip Hop pop genre was one of the most popular chosen genres after indie. This is a good outcome as I was expecting this to happen otherwise i would of had to rethink about our chosen genre.

Importance of Music Videos: Most of the audience believe the importance of a music video is that it could make a bad song better which explains why band players spend so much on making music videos.  

 Making a successful video: From the audiences view the performance from the artist or band is important in making a music video successful. This may be because of the band being engaged in the music video making it seem as if they were doing a live performance.

Appearance through choice of Fashion: The results shown that on average fashion is an important factor when filming a music video. Therefore I  will have to make sure that the actors are well presented in the format we want them to be in.

 Where do you buy the majority of your clothes from? Top shop was the most popular shop our target audience bought their clothes from. Closely behind top shop was H+M which briefly tells me that the new trends and fashion are very popular at this current moment in time and both brands are from big company's as well.

Fashion Sense Influence: People in general normally become influenced by the things they see. From my results I have concluded that 5/10 people were unsure as to whether they are influenced from watching music videos. However this all depends on what music videos and different social medias that people use. 

 

Are women portrayed in a sexual manner in music videos?: Most people agree that women are portrayed in a sexual manner with results varying from 5-8/10. This does explain the narratives and the popularity that women are portrayed in this certain way. 

Which  image would you most likely associate with the indie genre? Between the two choices its found that casual clothes are mostly represented with the hip hop  genre. Therefore this is allowed us to get a rough idea in our costume research in our music video to ensure it targeted towards the target audience and their

Audience Theory-